Business and marketing ideas for “Play Day” Kids Café in Kotka

The main goal of this thesis is to develop a business idea of own company and turn it into a potential business. The basis of this work is authors own initiative, which arose after thorough investigation of the market and customer needs. The tools which help to develop the idea and bring it to an actual business plan are observation and interviewing the people who are interested in authors idea. The goal is to open a Kids Café in Kotka, Finland which would have a children friendly environment. It will be implemented in both facilities’ and catering aspects. Thus, the café will have a big playground and other entertainment facilities of this kind and themed dishes. This topic is based on framework theories such as entrepreneurship theory, business idea, marketing and Business Model Canva. Entrepreneurship as a subject gave a vision how to lead the company, business idea helped to understand the company as how it should be run. Marketing theory helped the author to write the right marketing plan, create a positive relationship between the customers and a company. Business model canvas showed the key elements of the company such as resources, partnerships, etc. During the writing qualitative methods were used. Required information was gathered by means of semi-structured interviews and non-participant observation which has helped to assess the appeal of the business idea and find out the needs of the public. Additionally, SWOT analysis was used to show strengths, opportunities, threats and weaknesses compare to other companies. The results of the thesis helped the author to gain a deeper understanding of how to create a business project, develop it and make it more realistic. All the collected information helped the author to raise intelligence in the topic and develop thoughts about all the needed processes in market